Jul 03 2008
How not to sell online - the Americanas.com case part V
Well, it’s been more than 24 hours (an eternety if you consider internet time) since I mailled the ombdusman and have not received any feedback at all.
I cease my case. No more to say.
Here are a few common mistakes the biggest e-commerce in Brazil has made:
- Offered a payment method that they did not test well, also did not offer any way out for the customer. Once the person chooses to pay via banking account debit he can not turn back and reconsider (in case things wen’t wrong). The customer cannot even cancel the transaction and redo it in a different way.
- Americanas.com does not know how stablish a one-to-one relationship with their customers. Everytime I sent a message (even responding to their answers) I got an answer to somebody diferent.
- Copy-and-paste answers. Even worse, cut-and-paste answers very poorly written. So i all sounds like nonsense, you feel really bad about it.
- Their ombdusman is unexistent. No answer whatsoever from this person. I start to wonder if he or she really exists.
Americanas.com, see you in the next life. For now I’d rather spnd my moeny somewhere else.